Activate Digital Media
Google August 2024 Core Update & Ranking Bug: What You Need to Know
Google August 2024 Core Update Google has just released its August 2024 core update, which will roll out over the next month. This update is particularly important becaus...
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Google's Core Topicality Systems Explained
How AI Models Elevate Search Relevance Understanding Google's Core Topicality Systems is essential for optimizing SEO strategies and boosting content relevance. These sys...
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Activate Digital Media
Breaking the Last-Touch Myth: The Future of Marketing Metrics
Take a look at your digital marketing performance report from last month. Which channels are converting best? For many marketing teams, the answer is paid search. Paid ca...
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Activate Digital Media
The 26+ Second Video Sweet Spot on Instagram and TikTok
Emplifi Highlights Long-Form Video Trend New research from Emplifi, a leading social media marketing firm, has uncovered a fascinating trend: long-form video content is s...
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TikTok Symphony Will Enable Businesses to Create Virtual Characters
Enhancing Your Digital Strategy with TikTok's Symphony Virtual Influencers TikTok has unveiled a suite of updates at its TikTok World 2024 event aimed at enhancing ad eff...
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How to Expand Your Audience Reach with Facebook Awareness Campaigns
Establish a Strong Digital Presence Through Facebook Ads Building brand awareness is crucial for businesses looking to establish a strong presence and connect with their ...
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The Ultimate Guide to Google's PMax and Demand Gen Campaigns
Maximize Your Advertising Budget with Google's PMax and Demand Gen Campaigns Effective PPC marketing is essential for businesses looking to reach their target audience an...
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Activate Digital Media
UTM Tracking Guide for Facebook, Google, LinkedIn & TikTok Ads
Maximize Your Ad Performance with Effective UTM Tracking In the ever-evolving digital marketing landscape, understanding where your traffic is coming from is crucial. One...
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How to Optimize Your Google Ads with the Search Terms Report
Google Ads Search Terms Report In the ever-evolving digital marketing landscape, businesses are constantly searching for ways to optimize their advertising strategies and...
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