Adapting to October's Algorithm Changes This October, Google's search algorithm introduced major ranking shifts, leaving many businesses facing sudden traffic changes. Significant fluctuations around October 23-24...
Google Updates Business Profile Video Verification Process Google has made an important update to its Business Profile video verification process, giving businesses clearer feedback if their...
To attract and engage their target audience, businesses use the content marketing strategy, a crucial component of digital marketing. However, producing content is only a small component of the puzzle. To maximize the results of your content marketing initiatives, you'll need to bring in the content marketing funnel. What is that? Glad you asked!
Introduction: The Power of Video Marketing Video marketing has become one of the most popular digital marketing tactics. Due to the success of websites where users...
The Key to Meeting Customer Expectations and Improving Your Business In today's advanced age, shoppers have more channels than ever to connect with brands. Omnichannel promoting...
Performance Max campaigns offer advertisers a powerful way to increase conversions across Search, Display, YouTube, Gmail, Discover, and more. This complements existing keyword campaigns. If you're...
Local search engine optimization (SEO) is crucial for businesses looking to drive more foot traffic and increase online visibility. With 75% of consumers using Google when...