Why AI Is Citing LinkedIn More Often and What It Means for Marketers

How AI Answer Generator Tools Choose Which Sources to Cite If it feels like your website traffic is harder to grow than it used to, you're...

Google's Biggest Search Shift Since Mobile: What It Means for Your SEO Strategy

Google Confirms Major Algorithm Shift Prioritizing Short-Form and User-Generated Content For nearly three decades, Google Search has dominated how we find information online. But according to...

Why Google Doesn’t Want You to Break Content into Bite-Sized Chunks for AI Search

What Google Means by “Human-First” Content If you’ve been following AI search trends, you may have heard advice like: “Break your content into tiny chunks because...

Transform Your Marketing with Incrementality Testing and Cross-Channel Tracking

Unlock ROI with incrementality testing and multi-channel insights In today's ever-evolving digital landscape, businesses often struggle to measure true marketing performance. Investing in Google Ads, Facebook...

Google November 2024 Core Update Rolling Out Now

What Google’s November 2024 Core Update Means for Your Business At Activate Digital Media, we’re always here to help you stay ahead in the rapidly changing...