Partner with
An experienced $1M+
Annual ad spend manager
Boost your PPC results with
Google Ads certified
Experts by your side
Google Premier Partner with
Expertise in
5 key agency specializations
Boost your PPC results
Get over 20% higher
Campaign performance
PPC Services That Drive Revenue
Pay-per-click (PPC) advertising is one of the most effective ways to drive qualified traffic and sales for your business. With PPC ads, you only pay when someone clicks your ad, making it highly cost-effective compared to other forms of advertising.
At Activate Digital Media, we offer fully-managed PPC campaign management designed to help you meet your marketing goals. Keep reading to learn more about how our customized PPC services can take your business to the next level.
Our Certifications
What is PPC Advertising?
PPC is a pay-per-click advertising model where you only pay when someone clicks on your ad. The ads appear on search engines like Google and Bing and social media platforms like Facebook and Instagram.
When a user searches for a keyword or phrase related to your business, your PPC ad can appear at the top of the search results. You bid on these keywords so that your ads will be shown. The higher you bid, the more likely your ads will appear and be placed prominently.
Unlike traditional advertising, you don't pay for ad impressions or space. You only pay when someone finds your ad relevant enough to click. This makes PPC a very cost-effective advertising method, as you are only paying when there is a higher chance of making a conversion.
PPC Management Pricing
We do not believe in a one-size-fits-all approach to PPC management. When you're paying for each click, every single one matters. That's why we tailor robust PPC plans designed specifically for your unique business needs. This strategic approach has helped us drive over $3 billion in revenue for clients across industries over the past 5 years by making sure each click counts.
Our PPC management process always starts with you. We'll have an in-depth discussion about your goals and competitive landscape to understand exactly what you're looking to achieve. Next, we dive deep into analyzing your market and competitors to gain key insights. With a clear picture of your business and industry, we then align those insights to your budget and objectives. This enables us to create a tailored PPC plan designed to target success specifically for your unique needs. The end result is a strategic, customized approach focused on helping you accomplish your goals.
PPC Management Plans
$675
We take a strategic approach to customize your PPC management plan and pricing:
Discuss Your Goals
First, we'll learn about your short and long term business objectives. Understanding your goals allows us to create optimized PPC strategies to help you achieve them.
Analyze Your Market
Next, we'll conduct in-depth research into your competitors, industry trends, and search landscape. These insights inform how we can gain an edge through tailored PPC techniques.
Align to Your Budget
Finally, we'll factor in your budget requirements and desired ROI. This enables us to build a high-value PPC plan scaled precisely to meet your needs and resources.
By thoroughly understanding your goals and resources, we engineer an optimal strategy and cost structure to match your one-of-a-kind needs.
Our Core PPC Management Features
All our customized PPC plans include these core features:
- In-Depth Keyword Research: We dig deep into your industry data to identify high-potential keywords connecting your ads to your target audience.
- Competitor Analysis: We'll research competitor PPC strategies in detail to inform and improve your campaigns.
- Ad Copywriting: Our team will craft compelling ad copy to capture attention and drive clicks.
- Performance Testing: We'll A/B test multiple ad variations to determine the highest-performing copy.
- Analytics Integration: We'll connect your campaigns to Google Analytics for performance tracking and goal optimization.
- Expert Strategy: As a premier Google Partner, our experts bring top-tier strategic thinking to your PPC campaigns.
- Full-Funnel Tracking: We track your campaign's impact on the entire sales funnel, from impressions to phone calls.
- Unified Data: We consolidate all your marketing data for a single source of truth on campaign performance.
- Strategic Bid Management: Our system handles continual bid adjustments to meet your targets within budget.
- Lead and Revenue Tracking: We track clicks, conversions, leads, and revenue driven by your campaigns.
The result is a strategic PPC management plan and pricing tailored to your unique objectives, market, and budget. This custom approach gets results.
How PPC Services can Help Your Business
A professionally-managed PPC campaign can benefit businesses looking to drive more traffic, leads, and sales. Our customized PPC management services help our clients achieve the following:
Increase Website Traffic
PPC ads put your website in front of people as they search for what you offer. You bid on strategic keywords so that your ads show up for relevant searches. Then, when searchers click your ad, you drive qualified visitors directly to your site. For most businesses, PPC delivers a surge in website traffic within the first month of launching a campaign. By reaching people at the precise moment they search for you, PPC quickly amplifies your web presence and visibility.
Generate More Leads
PPC allows you to reach users who are actively searching for businesses like yours. Since these visitors are already looking for your products or services, they convert into leads up to 50% more often than other website traffic. With the ability to target your ads precisely to people interested in your business, PPC delivers highly qualified visitors ready to engage. The tailored nature of PPC connects your brand with those most likely to become valuable leads.
Drive Higher Conversion Rates
Visitors who click on your PPC ads have already shown initial interest by taking that first action. Because they have proactively engaged with your ad, these visitors arrive primed for conversion. When your ads direct them to targeted landing pages that speak to their needs, you are set up to convert more of these high-quality website visitors into customers. PPC helps you capitalize on people's interest and intent, driving higher conversion rates.
Increase Brand Awareness
Beyond driving direct response, PPC also increases brand exposure and awareness. When your ads appear on popular search engines like Google, it boosts visibility and gets your brand in front of more people. PPC expands your reach to put your business on the radar of new potential customers as they search. So not only does PPC drive conversions from clicks, but it also helps establish and strengthen brand recognition through expanded impressions.
Compete with Competitors
PPC helps level the playing field so you can compete with larger companies in your industry. When users search keywords related to your business, your PPC ads can appear right alongside ads from bigger competitors. With strategic bidding, you can even get your ads to appear above theirs. PPC gives you the ability to go toe-to-toe with dominant players in the fight for visibility and get your brand seen by people searching for your products or services.
Flexible Budgeting
With PPC, you maintain full control over your spending. You can adjust bids and budgets on a monthly basis to align with your current marketing objectives and financial capabilities. Your costs scale up only when your PPC campaigns are driving new business and conversions. Unlike some marketing options, you get to set your PPC budget at a level that works for your resources. You have the flexibility to course-correct as needed to keep costs and results aligned.
Precision Targeting
PPC gives you the ability to reach exactly the audience you want to target. You can zero in on specific locations, demographics, keywords, interests, and more. Advanced tactics like audience targeting and remarketing allow for even greater precision in who sees your ads. With PPC, you control the parameters, so your ads reach defined segments of people most likely to be interested in your offering. It provides the flexibility to tailor your audience targeting for maximum relevance.
Easier Tracking than Other Ads
PPC provides robust analytics so you can easily track performance. You can monitor key metrics like costs, clicks, conversions, and return on ad spend in real time. These insights allow you to continuously refine and optimize your campaigns for better results. The in-depth tracking and reporting available with PPC enables you to stay on top of what's working and what's not, so you can make data-driven decisions to improve your ROI.
PPC Management Services And What We Offer
We offer complete management of PPC campaigns customized to your business across all major advertising platforms:
- Google Ads Management
- Facebook & Instagram Ads
- LinkedIn PPC Advertising
- Amazon PPC Management
- Microsoft Advertising (Bing)
- Advanced Remarketing
- Landing Page Design
- PPC Campaign Setup & Optimization
- Conversion Tracking & Reporting
No matter your PPC advertising goals, our experts can implement effective campaigns across any platform or combination of platforms in order to maximize your results.
Custom PPC Packages
We offer tailored PPC management packages to align with your budget and business goals:
| Features | |||
|---|---|---|---|
| Ad Spend Limit | $100 – $5,000/ monthly ad spend (paid to networks) | $5,000 – $30,000/ monthly ad spend (paid to networks) | $30,000+/ monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (first month’s management including campaign audit) | $2,250 (first month’s management, including campaign audit, creative development) | $5000 (first month’s management, including campaign audit, creative development) |
| Monthly Management Costt | $675 |
$975 or 15% of spend, whichever is higher |
15% of ad spend +$250/mo |
| Included Networks | |||
| Google PPC Network |  |
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| PPC Networks | |
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| Google Text Ad Remarketing & Banner Remarketing | |
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| Google Customer Match & Audience Match | |
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| Google Shopping Management | |
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| Account-Based Retargeting | |
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| Management Deliverables | |||
| Initial Campaign Development & Strategy |
2 campaigns included |
3 campaigns included |
5 campaigns included |
| Keyword Research & Selection | 500 keywords | 2,000 keywords | 5,000 keywords |
| Industry Analysis | |
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| Ad Campaign Copywriting | |
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| Ad Copy Performance Testing | |
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| Ongoing Keyword Development & Tweaking | |
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| Dynamic Keyword Insertion into Ads | |
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| Conversion Tracking | |
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| Bid Management | |
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| PPC Account Settings Monitoring | |
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| The client will retain admin and owner access to all search engine marketing (SEM) campaigns created, which will be managed through the client's SEM accounts. | |
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| Monitoring Clicks, Conversions & Click Fraud Activity | |
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| International PPC Campaign Management (Addtl. Fees may Apply) | |
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| Creative Deliverables | |||
| Headlines, Descriptions, Images | |
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| Videos Ads, Display Ads, AI Ads | |
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| Performance Reporting | |||
| Monthly Performance & Analysis Reporting | |
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| Website Conversion Analysis Reporting | |
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| Omnichannel Customer Journey Tracking & Reporting | |
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| Call Tracking to Paid Campaigns | |
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| Add Ons | |||
| Extra Platforms | $200.00/ month | $200.00/ month | $200.00/ month |
| Website Conversion Analysis Reporting |
$200.00/ month |
$200.00/ month |
$200.00/ month |
Lite
| Features | |
|---|---|
| Ad Spend Limit | $100 – $5,000/ monthly ad spend (paid to networks) |
| Initial Optimization | $1,200 (first month’s management including campaign audit) |
| Monthly Management Cost | $675 |
| Included Networks | |
| Google PPC Network | |
| PPC Networks | |
| Google Text Ad Remarketing & Banner Remarketing | |
| Google Customer Match & Audience Match | |
| Google Shopping Management | |
| Account-Based Retargeting | |
| Management Deliverables | |
| Initial Campaign Development & Strategy |
2 campaigns included |
| Keyword Research & Selection | 500 keywords |
| Industry Analysis | |
| Ad Campaign Copywriting | |
| Ad Copy Performance Testing | |
| Ongoing Keyword Development & Tweaking | |
| Dynamic Keyword Insertion into Ads | |
| Conversion Tracking | |
| Bid Management | |
| PPC Account Settings Monitoring | |
| The client will retain admin and owner access to all search engine marketing (SEM) campaigns created, which will be managed through the client's SEM accounts. | |
| Monitoring Clicks, Conversions & Click Fraud Activity | |
| Creative Deliverables | |
| Headlines, Descriptions, Images | |
| Videos Ads, Display Ads, AI Ads | |
| Performance Reporting | |
| Monthly Performance & Analysis Reporting | |
| Omnichannel Customer Journey Tracking & Reporting | |
| Call Tracking to Paid Campaigns | |
| Add Ons | |
| Extra Platforms | $200.00/ month |
| Extra Campaigns |
$200.00/ month |
Most Popular
| Features | |
|---|---|
| Ad Spend Limit | $5,000 – $30,000/ monthly ad spend (paid to networks) |
| Initial Optimization | $2,250 (first month’s management, including campaign audit, creative development) |
| Monthly Management Cost | $975 or 15% of spend, whichever is higher |
| Included Networks | |
| Google PPC Network | |
| PPC Networks | |
| Google Text Ad Remarketing & Banner Remarketing | |
| Google Customer Match & Audience Match | |
| Google Shopping Management | |
| Account-Based Retargeting | |
| Management Deliverables | |
| Initial Campaign Development & Strategy |
3 campaigns included |
| Keyword Research & Selection | 2,000 keywords |
| Industry Analysis | |
| Ad Campaign Copywriting | |
| Ad Copy Performance Testing | |
| Ongoing Keyword Development & Tweaking | |
| Dynamic Keyword Insertion into Ads | |
| Conversion Tracking | |
| Bid Management | |
| PPC Account Settings Monitoring | |
| The client will retain admin and owner access to all search engine marketing (SEM) campaigns created, which will be managed through the client's SEM accounts. | |
| Monitoring Clicks, Conversions & Click Fraud Activity | |
| International PPC Campaign Management (Addtl. Fees may Apply) | |
| Creative Deliverables | |
| Headlines, Descriptions, Images | |
| Videos Ads, Display Ads, AI Ads | |
| Performance Reporting | |
| Monthly Performance & Analysis Reporting | |
| Website Conversion Analysis Reporting | |
| Omnichannel Customer Journey Tracking & Reporting | |
| Call Tracking to Paid Campaigns | |
| Add Ons | |
| Extra Platforms | $200.00/ month |
| Extra Campaigns |
$200.00/ month |
Enterprise
| Features | |
|---|---|
| Ad Spend Limit | $30,000+/ monthly ad spend (paid to networks) |
| Initial Optimization | $5000 (first month’s management, including campaign audit, creative development) |
| Monthly Management Cost | 15% of ad spend +$250/mo |
| Included Networks | |
| Google PPC Network | |
| PPC Networks | |
| Google Text Ad Remarketing & Banner Remarketing | |
| Google Customer Match & Audience Match | |
| Google Shopping Management | |
| Account-Based Retargeting | |
| Management Deliverables | |
| Initial Campaign Development & Strategy |
5 campaigns included |
| Keyword Research & Selection | 5000 keywords |
| Industry Analysis | |
| Ad Campaign Copywriting | |
| Ad Copy Performance Testing | |
| Ongoing Keyword Development & Tweaking | |
| Dynamic Keyword Insertion into Ads | |
| Conversion Tracking | |
| Bid Management | |
| PPC Account Settings Monitoring | |
| The client will retain admin and owner access to all search engine marketing (SEM) campaigns created, which will be managed through the client's SEM accounts. | |
| Monitoring Clicks, Conversions & Click Fraud Activity | |
| International PPC Campaign Management (Addtl. Fees may Apply) | |
| Creative Deliverables | |
| Headlines, Descriptions, Images | |
| Videos Ads, Display Ads, AI Ads | |
| Performance Reporting | |
| Monthly Performance & Analysis Reporting | |
| Website Conversion Analysis Reporting | |
| Omnichannel Customer Journey Tracking & Reporting | |
| Call Tracking to Paid Campaigns | |
| Add Ons | |
| Extra Platforms | $200.00/ month |
| Extra Campaigns |
$200.00/ month |
Why Choose Our PPC Agency?
Not all PPC agencies are created equal. At Activate Digital Media, we leverage exclusive advantages to take our clients' PPC results to the next level:
Increase Website Traffic
With our Google Ads certified professionals on our team, you can trust us to manage your most sophisticated PPC campaigns according to industry best practices.
Proprietary Technology
Our tech gives our clients an unfair advantage, from AI-powered bid optimization to unified performance tracking.
Raving Client Reviews
From small businesses to enterprise brands, clients across every industry rave about us with 5 star reviews. Our secret? An obsession with driving tangible PPC results for our clients - no matter their size or niche. We're completely focused on using smart PPC strategies to deliver the outcomes they want.
Customized PPC Strategies
We don't believe in one-size-fits-all PPC campaigns. Our team takes the time to understand your business, goals, and target audience to build fully customized strategies tailored for you.
Ready to experience the benefits of Activate Digital Media's award-winning PPC services? Reach out today to see how we can help your business grow through the power of PPC advertising.
How We Manage Successful PPC Campaigns
Activate Digital Media employs proven best practices and expert strategies to manage PPC campaigns that exceed our client's goals.
Keyword Research
We identify high-potential keywords connecting your ads with your target audience. Our analysts consider search volume, competitiveness, relevance, and more to select keywords.
Ad Copywriting
We write compelling ad copy that captures attention and drives clicks to your site. Our team tests various ad copy against each other to determine the highest-performing wording.
Landing Page Creation
We build customized landing pages aligned to your ad keywords so visitors reach relevant pages encouraging conversions.
Bid Management
PPC bid management involves setting initial bids based on factors like search volume and revenue potential, leveraging auto-bidding algorithms, monitoring performance, and using data to optimize bids.
Ad Placement
We target the search engines and networks that offer the most significant opportunity to connect with potential customers for your business.
Remarketing
By displaying your ads to previous site visitors across the web, we keep your brand top of mind with relevant messaging tailored to these audiences.
Performance Optimization
We continuously analyze the results from your campaigns and implement improvements to increase clicks, reduce costs per conversion, and boost ROI.
Our dedicated PPC analysts are with you every step of the way to ensure your campaigns are optimized for peak performance.
Frequently Asked Questions About Our PPC Services
Our team of certified experts specializes in setting up, managing, and optimizing Google Ads and other PPC platforms on your behalf. We stay on top of the latest algorithms, trends, and best practices so you don't have to. In this FAQ, we've answered some of the most common questions we get asked about our PPC services.
Our onboarding includes an in-depth discovery call to understand your business goals, a full audit of existing campaigns, strategizing your new campaign structure, setting up tracking and analytics, and launching optimized campaigns within 2-4 weeks.
We actively optimize all our managed campaigns on a daily and weekly basis, including adjusting bids, improving ad copy, expanding keywords, and testing new ads. We also conduct major quarterly account reviews.
Key metrics we track include impression share, click-through rate, quality score, conversion rate, cost per conversion, return on ad spend, and marketing-derived revenue. We optimize campaigns around these KPIs.
You will get a monthly performance report highlighting clicks, impressions, conversions, costs, ROI, and recommendation. We also provide a customized client dashboard showing real-time campaign analytics.
All clients receive access to their own self-service dashboard to monitor campaign performance daily. Key metrics like clicks, spend, conversions, and more are tracked 24/7.
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Our Location
1790 Hughes Landing Boulevard, Suite 400, The Woodlands, TX 77380
Our Schedule
Monday - Friday: 10am to 5pm