Is Your Google Ads Strategy Stuck in the Stone Age? Time to Ditch Enhanced CPC

Google is phasing out Enhanced CPC. Here's why it's outdated and how to upgrade your bidding strategy for better results. If you’ve been running Google Ads...

Maximize Holiday Sales with Google Shopping Ads on Google Lens

Capture More Holiday Shoppers with Google Lens Shopping Ads Google has rolled out a fantastic update just in time for the holiday season—Shopping Ads are now...

How Performance Max (PMax) & Shopping Changes Affect Holiday Campaigns

Google’s 2024 Ad Auction Update As the 2024 holiday shopping season approaches, Google is significantly updating how Performance Max (PMax) and Standard Shopping campaigns compete in...

Why Google Ads Needs a “Training Period” Before It Can Fully Optimize

Why Google Ads Needs Time to Optimize When setting up a new Google Ads campaign, you might wonder why it takes time for the ads to...