What Happens When You Don’t Own Your Google Ads Account If you’re investing in Google Ads but don’t have full admin access to your account, you're...
Understanding the Learning Phase, Conversion Cycles, and Smart Scaling Google Ads is a powerful growth engine, but only if you use it the right way. The...
How Do Some Businesses Always Show Up First on Google? If you've ever searched for something on Google and noticed the first few results labeled “Ad,”...
Emplifi Highlights Long-Form Video Trend New research from Emplifi, a leading social media marketing firm, has uncovered a fascinating trend: long-form video content is seeing a...
In the cluttered market place where brands are vying for consumer attention, video marketing is a powerful strategy to amplify brand recognition and accelerate sales. Not...
Becoming a Google Premier Partner - A Mark of Distinction We are proud to announce that Activate Digital Media has been recognized as a Google Premier...
To attract and engage their target audience, businesses use the content marketing strategy, a crucial component of digital marketing. However, producing content is only a small component of the puzzle. To maximize the results of your content marketing initiatives, you'll need to bring in the content marketing funnel. What is that? Glad you asked!
Introduction: The Power of Video Marketing Video marketing has become one of the most popular digital marketing tactics. Due to the success of websites where users...
The Key to Meeting Customer Expectations and Improving Your Business In today's advanced age, shoppers have more channels than ever to connect with brands. Omnichannel promoting...
Table of Contents Rollout completeGoogle's product review updatesWhy we careRollout completeSeptember 2022 Core Update impactWhat to do if you are hitProduct Review Update sill rolling outWhy...
Google Decreases Number of Video Thumbnails on SERPs Google has recently decreased the number of video thumbnails displayed on Search Engine Results Pages (SERPs). Previously, the...
Why SEO Is Essential For Every Online Business? In today’s world where an online presence can make or break businesses, one tried-and-tested strategy that is imperative...
Are you looking to outrank other competitors on Google? The answer is yes. More traffic means more customers and followers. More followers mean more leads that...
Why The Price Is Not A Factor. Although some people will convince themselves that the prices associated with digital marketing are too high, these plans become...
User Experience (UX) design is a pivotal aspect of website creation that works to provide an engaging, intuitive, and enjoyable digital journey for visitors. An optimized...
The Digital Landscape and SEO: An Unmissable Opportunity In a world where digital prowess defines business success, Search Engine Optimization (SEO) is no longer a luxury—it's...
Google made available its Perspectives search filter for mobile users. This filter displays content with various perspectives on the query. The Perspectives filter is now available...
YouTube has released its annual culture and trends report, providing a glimpse into what's driving cultural conversations and connections on the platform. Key themes include: The...
Performance Max campaigns offer advertisers a powerful way to increase conversions across Search, Display, YouTube, Gmail, Discover, and more. This complements existing keyword campaigns. If you're...
Local search engine optimization (SEO) is crucial for businesses looking to drive more foot traffic and increase online visibility. With 75% of consumers using Google when...