Why SEO Metrics Feel Broken in 2026 Conversations around SEO metrics that matter in 2026 are increasingly polarized. Some teams claim rankings are obsolete in an...
The New Reality of Content Discovery in AI Search Answer Engine Optimization is no longer a future-facing concept; it’s already shaping how content is discovered, interpreted,...
Turning Semrush Domain Overview Data Into Strategic Insight Understanding competitors is no longer about collecting more data; it’s about knowing what to do with it. Semrush...
How AI Answer Generator Tools Choose Which Sources to Cite If it feels like your website traffic is harder to grow than it used to, you're...
A New Era of Browsing Where AI Meets the Open Web OpenAI’s new ChatGPT Atlas marks the next major leap in how we experience the internet....
Google Confirms Major Algorithm Shift Prioritizing Short-Form and User-Generated Content For nearly three decades, Google Search has dominated how we find information online. But according to...
What Google Means by “Human-First” Content If you’ve been following AI search trends, you may have heard advice like: “Break your content into tiny chunks because...
The Frustrating Reality: 80% of Clicks Vanish After Landing In the high-stakes world of digital marketing, nothing stings quite like pouring budget into Google Ads or...
What Happens When You Don’t Own Your Google Ads Account If you’re investing in Google Ads but don’t have full admin access to your account, you're...
Understanding the Learning Phase, Conversion Cycles, and Smart Scaling Google Ads is a powerful growth engine, but only if you use it the right way. The...
How Do Some Businesses Always Show Up First on Google? If you've ever searched for something on Google and noticed the first few results labeled “Ad,”...
Emplifi Highlights Long-Form Video Trend New research from Emplifi, a leading social media marketing firm, has uncovered a fascinating trend: long-form video content is seeing a...
In the cluttered market place where brands are vying for consumer attention, video marketing is a powerful strategy to amplify brand recognition and accelerate sales. Not...
Becoming a Google Premier Partner - A Mark of Distinction We are proud to announce that Activate Digital Media has been recognized as a Google Premier...
To attract and engage their target audience, businesses use the content marketing strategy, a crucial component of digital marketing. However, producing content is only a small component of the puzzle. To maximize the results of your content marketing initiatives, you'll need to bring in the content marketing funnel. What is that? Glad you asked!
Introduction: The Power of Video Marketing Video marketing has become one of the most popular digital marketing tactics. Due to the success of websites where users...
The Key to Meeting Customer Expectations and Improving Your Business In today's advanced age, shoppers have more channels than ever to connect with brands. Omnichannel promoting...
Table of Contents Rollout completeGoogle's product review updatesWhy we careRollout completeSeptember 2022 Core Update impactWhat to do if you are hitProduct Review Update sill rolling outWhy...
Google Decreases Number of Video Thumbnails on SERPs Google has recently decreased the number of video thumbnails displayed on Search Engine Results Pages (SERPs). Previously, the...
Why SEO Is Essential For Every Online Business? In today’s world where an online presence can make or break businesses, one tried-and-tested strategy that is imperative...