YouTube has released its annual culture and trends report, providing a glimpse into what's driving cultural conversations and connections on the platform. Key themes include: The...
Performance Max campaigns offer advertisers a powerful way to increase conversions across Search, Display, YouTube, Gmail, Discover, and more. This complements existing keyword campaigns. If you're...
Local search engine optimization (SEO) is crucial for businesses looking to drive more foot traffic and increase online visibility. With 75% of consumers using Google when...
The social media and search landscapes may be shifting. According to a recent report, TikTok and Google are currently exploring a partnership that would integrate Google...
Activate Digital Media stays on top of the latest Google Ads updates to help clients optimize YouTube video campaigns. Recent video ad product launches demonstrate the...
YouTube recently highlighted some effective and inventive ad examples from major brands over the past year. Their roundup offers inspiring takeaways for marketers aiming to make...
Finding the perfect PPC agency partner is crucial, yet the crowded marketplace makes the selection process complex for many businesses. Sifting through flashy advertising and sales...
What You Need to Know Google is putting its foot down on low-quality, SEO-manipulated content with a new search update and stricter spam policies. Websites that...
What You Need to Know Google Ads is constantly evolving, and the upcoming change to automatically pause low-activity ad groups is significant. This update aims to...
As a Google Partner, Activate Digital Media understands the importance of identity verification. Here's a clear guide to help your ads run smoothly. What You Need...
Quality Score: Your Google Ads Competitive Advantage In the ever-evolving world of Google Ads, Quality Score remains a fundamental metric for success. While automation offers powerful...
Take a look at your digital marketing performance report from last month. Which channels are converting best? For many marketing teams, the answer is paid search....
Maximize Your Ad Performance with Effective UTM Tracking In the ever-evolving digital marketing landscape, understanding where your traffic is coming from is crucial. One of the...
The AI Content Shakeup: What the Google Update Means for You Google's March 2024 update sent shockwaves through the digital marketing world. This aggressive move, combining...
Insights from the State of SEO 2025 The digital landscape is evolving rapidly, and SEO is no exception. The State of SEO 2025 Report offers an...
Early indications suggest another Google search ranking algorithm update might be underway, according to reports from June 14, 2023. An increase in volatility of search results...
Google Ads Search Terms Report In the ever-evolving digital marketing landscape, businesses are constantly searching for ways to optimize their advertising strategies and maximize return on...
Before diving into our detailed guide, we recommend watching this Google video. It’s a straightforward walkthrough on how to use Google Trends effectively and will give...
Google August 2024 Core Update Google has just released its August 2024 core update, which will roll out over the next month. This update is particularly...
Boost Your Search Visibility with Effective SEO Website Optimization We understand the importance of optimizing your website for search engines to ensure that your business achieves...