Activate Digital MediaActivate Digital Media stays on top of the latest Google Ads updates to help clients optimize YouTube video campaigns. Recent video ad product launches demonstrate the power of machine learning to boost branding and performance.
Introducing Video View Campaigns
Credit Google
Google recently rolled out Video View Campaigns (VVC) globally. This campaign uses AI to deliver a brand's best-performing ads to the most relevant audiences across YouTube. VVCs showcase videos via:
- Skippable In-Stream
- In-Feed
- Shorts
By combining these formats, VVCs achieve 40% more views and 30% lower cost-per-view on average than regular in-stream campaigns.
Enhanced Reach Planning for Video
Google also updated its Reach Planner tool, allowing advertisers to select "Action - Online Conversions" as a campaign goal. Reach Planner forecasts impressions, views, and conversions based on budget, location, and formats to aid media planning. Users can now add VVCs into existing Reach Planner plans to get cross-channel insights across video ad formats. This helps model performance for a full-funnel YouTube approach.
The Takeaway for Advertisers
As a leader in data-driven digital marketing, Activate Digital Media is excited by VVCs and Reach Planner's potential. YouTube remains the top video platform for content and ads.
These latest launches demonstrate Google's use of AI and machine learning to optimize video campaign performance. Advertisers who leverage VVCs can cut costs while making branding impressions through more relevant video views.
Reach out to see how our experts can analyze your YouTube presence and build high-performing video ad strategies. As Google rolls out more innovations, Activate Digital Media helps clients capitalize on what's new.
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