The Benefits of Performance Max Campaigns for Advertisers

Performance Max campaigns offer advertisers a powerful way to increase conversions across Search, Display, YouTube, Gmail, Discover, and more. This complements existing keyword campaigns.

If you're looking to drive more results across Google's advertising inventory while adapting to ongoing shifts in consumer demand, Performance Max can help.

Find More Customers Where They Are

• Expanded Reach - Leverages multiple Google channels to connect with more potential customers.
• Cross-Channel Attribution - See which channels influence conversions for optimization.

Harness the Power of Video Marketing on YouTube

• Automated YouTube Mastheads - Maximize impact with auto-optimized masthead ads.
• New Video Ad Formats - Take advantage of bumper and cinematic ads.
• Better Video Performance - Machine learning improves video creatives for higher conversions.

Automation for Efficiency and Performance

• Simplified Setup - Ready in minutes with minimal inputs required.
• Unified Insights - Holistic view of performance across all channels.

As consumer demand evolves, leveraging automation, video marketing, and full inventory utilization is key for advertisers to adapt. Performance Max campaigns maximize your reach and performance today to prepare for tomorrow.

Let the experts at Activate Digital Media help you get started with Performance Max campaigns today! Our team can help you optimize your ads across every channel and device to increase conversions and revenue for your business. Contact us to learn how Performance Max can benefit your marketing efforts.

Main benefits of Performance Max to plan your campaigns

• 100% goal-oriented, 100% performance: Your marketing goals are at the center of your strategy. Depending on what you want to achieve and thanks to Artificial Intelligence, you will find the type of client you are looking for, and you will be able to impact them with the perfect ad throughout the Google ecosystem.
• Accelerate results: With the inputs of Google Signals, you will speed up the launching of your campaigns and get results faster.
• Reporting: You will get new reports on your Google Insights page to see which ads are performing better.

What options do you have with Performance Max?

As we've mentioned before, one of the main advantages of Performance Max is automation ,and we want to emphasize the importance of this factor in two types of tasks: targeting and bidding system.

Your audience is targeted based on the conversion goals you choose, so your marketing goals will always be the priority.

Each campaign only has one targeting set (so there are no ad groups). You can select audiences to help gain insight into whom Google should target.

As Google said: “Your ads will automatically be shown to the people who are most likely to convert to achieve their goals. You can speed up optimization by providing audience cues." What this means is that Google is looking for cues in the audiences you provide and will use that data to identify consumers with similar behaviors and interests.

Regarding the bidding system, the algorithm has full visibility of the auction data in all Google properties, keep in mind that the bid strategies include maximum conversions and maximum value, but you can also set a maximum CPA or a goal value/conversion, allowing you to take full advantage of CPA and ROAS strategies.

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