Success-Driven Landing Pages That Turn Leads Into Customers
Landing pages play a critical role in driving conversions from your marketing campaigns, making them necessary additions to your business’s website. With Activate Digital Media’s professional landing page design services, you can create high-converting pages tailored to your business that turn visitors into leads and customers.
Our landing page design team helps businesses boost conversions by creating custom-designed pages aligned to their brand, products, and target audiences. We handle every aspect of the landing page process – from planning the layout and user flow to writing compelling copy and implementing forms and calls to action. Our designers optimize pages for maximum conversions by conducting multivariate testing on elements like headlines, images, and CTAs.
With Activate Digital Media’s landing page services, you can increase conversion rates from your PPC, social media, and email campaigns. Let our experts craft landing pages that capture leads and drive revenue growth.
What is a Landing Page?
A landing page is a standalone web page that serves one focused goal: to convert visitors into leads and customers. Unlike your home page or product pages that have multiple objectives, a landing page has a single conversion goal to get visitors to take a defined action like submitting their contact info or making a purchase.
Anatomy of a Landing Page
While landing pages can take on different configurations, there are some standard elements that most incorporate, including:
Headline
A compelling headline that quickly tells visitors the purpose of the page. It entices them to read further.
Subheadline
Provides additional details on what the visitor will get from the page and why they should keep reading and take action.
Call to Action (CTA)
Clickable buttons or links prompting the visitor to convert by signing up, buying now, etc. The design and messaging should motivate them to click.
Body content
More information on your offer, product, service, etc. that convinces visitors your solution will benefit them.
Visuals
Images, graphics, and videos visually reinforce your value proposition and make the page more appealing.
Forms
Collect contact information, take orders, or gather data through forms on the page. Keep them simple and short to minimize drop-offs.
Optimizing Landing Pages for Conversions
You can optimize landing pages to boost conversion rates through A/B testing variations of aspects like page layouts, headlines, images, CTAs, and more. Testing allows you to see what resonates best with your audience to increase conversions. Implementing the lessons learned means transforming more visitors into leads and customers over time.
Our Landing Page Design Process
We follow an optimized, data-driven process to create high-converting landing pages tailored to your unique needs.
1. Planning and Strategy
First, we sit down with your team to understand your business, marketing objectives, and target audiences. This analysis informs a custom conversion strategy for your landing pages based on best practices. We develop the information architecture, layouts, flows, and other foundational elements.
2. Design and Copywriting
Next, our award-winning designers begin tailoring the look and feel of pages to your brand identity and audience for maximum appeal. Our copy team uses insights from the strategy to craft compelling copy and calls to action to move visitors through the conversion funnel.
3. Development and Programming
On the technical side, we handle web development and programming of landing pages on the latest platforms. We also integrate any needed backend technology like lead databases. Our developers ensure landing pages provide a seamless user experience.
4. Testing and Optimization
We utilize advanced techniques like multivariate testing and analytics tracking to test and refine landing pages for peak performance. By evaluating variations of elements, we determine what site visitors respond best to for increased conversions.
5. Reporting and Analysis
Throughout the process and beyond launch, you will have access to insightful landing page analytics through our proprietary platform. It gives you a unified view of all your campaign data and business growth metrics-driven through your landing pages.
Our in-depth focus on driving real results means we keep optimizing for better conversion rates long after launch. The process is continuous.
Key Elements for High-Converting Landing Pages
Our experts know the strategies and methods for creating successful landing pages, and we incorporate proven design and copywriting elements into these pages to boost conversions. Here are a few elements that our team focuses on while designing a landing page:
Focus on One Offer
We keep your landing page’s purpose simple and targeted, which means promoting one clear offer rather than diluting focus across multiple products or services. Staying focused encourages visitors to take action on that specific offer.
Attention-Grabbing Headline
Your headline makes a vital first impression, so we craft one that grabs attention with compelling concepts focused on what the visitor will gain. The headline is meant to target the desires and pain points of your audience.
Relevant Visuals
Our professionals include images, graphics, or videos that reinforce your offer’s value visually. We select visuals that appeal specifically to your target customer segment. It’s important that they are high-quality and consistent with branding.
Minimal Distractions
Every element should work toward guiding visitors to convert without unnecessary distractions. We remove obstacles, keep navigation and choices limited, and avoid anything irrelevant.
Prominent CTA Buttons
Calls-to-action urge visitors to take your desired conversion action. We design, position, and word them attractively for optimal response rates, and match CTAs to corresponding form fields.
Engaging Copy
It’s important to support value claims made in headlines and images with informative, interesting copy and bullet points focused on visitor needs and desires.
Trust and Social Proof
To build landing page credibility, we include testimonials, recognizable brands you’ve worked with, security badges, certifications, or case studies that offer social proof of ability and trustworthiness.
These are backed by research and testing as core elements that enable your landing pages to convert at higher volumes.
Why Choose Our Landing Page Services
Starting at $900, Activate Digital Media delivers results-focused landing page solutions designed to maximize your conversions and campaign success.
Proven Conversion Optimization Experts
Our dedicated in-house team is expert in using proven tactics like copywriting, multimedia, and calls to action to boost landing page conversion rates. We know what elements resonate with target audiences.
Superior Design Capabilities
Our talented designers specialize in creating strategically crafted landing pages aligned to brand identity and consumer behavior for your target segments. This drives engagement and response.
Ongoing Testing and Improvement
We continually test variations using multivariate and A/B testing tools to lift conversion performance over time. Our insights optimize pages long after launch.
Technology Leadership
We build enterprise-grade landing pages leveraging cutting-edge web development and MarTech platforms for fast speed, automation, personalization, and integrated analytics tracking.
Holistic Campaign Alignment
Our tailored solutions seamlessly align landing pages with your full marketing and advertising process for a unified optimization strategy connected to your targets and funnels.
Dedicated Account Service
Every client receives client service via an assigned account manager overseeing the end-to-end design, build, and optimization of your landing pages.
Get award-winning landing page expertise dedicated to maximizing your campaign results. Let's talk about your goals.
Elevate Your Campaign Performance with Professional Landing Pages
As a key component in driving conversions, properly designed and tested landing pages can make the difference between campaign success or failure.
At Activate Digital Media, we specialize in maximizing marketing ROI through optimized conversion funnels underpinned by strategically crafted, high-performing landing pages. Our focus on understanding your audiences and testing page designs means we drive continual improvements to exceed campaign targets long after launch.
Contact us today to learn more about how our customized landing page services can capture more leads and help grow your revenue.