Track Your Marketing ROI with Website Call & Form Tracking
Understanding where your leads and sales originate is key to an effective marketing strategy. Activate Digital Media offers website call-tracking services to help connect the dots between phone calls and your digital campaigns.
By assigning unique phone numbers to different online and offline marketing channels, our proprietary call-tracking software can identify exactly how each caller discovered your business. You’ll gain insights to see which marketing efforts deliver results, enabling data-driven decisions to optimize budget and improve ROI.
With website call tracking integrated into our digital marketing services, we handle setup across platforms like paid search, email, and social ads to track engagement. Detailed reporting reveals the connection between web traffic and calls to showcase full-funnel performance and true return on spend. Let our team of experts implement effective call tracking so you can focus on conversions.
Benefits of Website Call Tracking
Implementing website call tracking delivers significant advantages to better understand marketing performance and optimize decisions. Our proprietary software uncovers key analytics to pinpoint the campaigns driving calls and conversions for your business.
Identify Your Best Performing Marketing Channels
By assigning a unique phone number to each online and offline ad channel, our call tracking solution reveals which marketing efforts result in calls. You’ll gain visibility into phone call volume and quality by source, spotlighting which tactics boost engagement. Our reporting quantifies exactly how many calls each channel generates so you can double down on what’s working.
Track Both Online and Offline Marketing in One Place
With robust call analytics, we make it easy to connect your digital marketing to inbound calls. Track pay-per-click, social ads, email, and other digital efforts alongside traditional marketing like TV, radio, and print. By correlating campaign data to calls, you can accurately compare performance across every media channel.
Gain Valuable Insights on Customer Behavior
Diving deeper into data like call length, location, and recordings provide information on customer needs and pain points. Transcripts analyzed with conversational AI reveal the keywords and sentiment driving calls to tailor messaging and offers. These insights help sales teams convert more prospects by meeting their needs.
Optimize Budget Allocation to Top Performing Marketing
When you have clear reporting on phone call volume and quality from all marketing channels, you can shift the budget to the platforms showing results. Eliminating ad spending on underperforming efforts allows you to reinvest in initiatives with proven ROI. Website call tracking empowers data-driven decisions to optimize marketing budget.
Our Call & Form Tracking Services
Activate Digital Media has partnered with CallRail to integrate industry-leading call and form analytics into our digital marketing efforts. Their seamless tracking software makes it easy to connect phone calls and form submissions to the online and offline ads driving them.
We assign unique numbers to each ad campaign source which feeds directly into our real-time dashboard reporting. This provides complete visibility into web visits, form fills, and call conversions by channel to identify how your best leads are finding you.
CallRail’s proprietary call tracking even generates transcripts and extracts insights from conversations using powerful natural language processing.
On top of in-depth analytics, their software enables customizable call routing flows and tracking forms to capture more near-ready leads. Never miss an opportunity with SMS and email alerts whenever a lead comes in.
By leveraging CallRail’s enterprise-grade form and call-tracking platform, we can unlock rich data and functionality across marketing channels. This equips us with the complete visibility needed to boost marketing ROI on behalf of our clients.
How Our Call Tracking Service Works
Our call-tracking software makes it easy to identify and monitor phone calls generated by your marketing efforts. Here is an overview of how our seamless system tracks calls to reveal campaign performance:
Assign Unique Numbers to Marketing Campaigns
We set customized phone numbers for each of your campaigns across channels like Google and Facebook ads as well as email marketing. By tagging numbers to campaigns, our software recognizes where calls originate when assigned numbers are dialed.
Numbers Integrate Across Paid Search, Social Ads, and More
These unique numbers automatically integrate across the digital platforms you use for advertising, including paid search, social media platforms, and email marketing systems. The numbers function seamlessly as your main business line, with all calls then tracked.
Reporting Dashboard Displays Call Volume and Quality by Source
Our user-friendly dashboard reporting shows call volume over any date range by assigned phone number or marketing channel. Beyond call quantity, it reveals meaningful quality metrics including duration, recordings, location, and lead score of conversations. You gain a quantified view of both volume and value.
Understand the Path from Ad Impression to Inbound Call
With call tracking integrated into analytics, we connect each call to campaign details like keywords or landing page views. See how many calls specific ads generate alongside metrics like clickthrough rate. This showcases how you move visitors from ad impression to picking up the phone.
Monitor Location Data, Duration, & Recordings of All Inbound Calls
Check where calls originate by state or city to understand geographical customer demand. Identify peak calling times to inform staffing. Access call duration to gauge prospect engagement. Listen to call recordings to improve internal processes.
Transcribe Calls to Uncover Keywords and Sentiment
Our speech recognition technology automatically transcribes calls to highlight key terms spoken and analyze sentiment. This uncovers pain points and customer needs to address. It also informs marketing message optimization to boost conversions.
The end result delivers clear visibility into phone calls driven by your marketing. This actionable data powers better decisions to drive ROI.
Frequently Asked Questions
Here are answers to some of the most common questions we receive about our website call tracking services:
All you need to get started is an existing website and some form of digital marketing, whether it’s pay-per-click ads, social media ads, or email marketing. We handle the setup using your existing business phone number(s) to seamlessly integrate call tracking across platforms.
Based on client results, you can expect to identify your optimal marketing channels to drive more inbound calls, reduce cost per lead, and boost ROI. With clearer data, expect at least a 20% lift in conversions within 6 months of dedicating the budget to high-performing platforms.
Our call tracking platform is a proprietary technology built for capturing more qualified leads across channels. We go beyond basic call logging by syncing campaign details to each call for reporting. Powerful conversational AI also generates transcripts and insights from calls automatically.
Clients see positive metrics in the dashboard reporting within a few days as calls get captured. The platform optimization features then help scale returns over the following weeks. More data leads to better decisions over time. Generally, we see significant lifts in phone conversions from strategic optimizations fueled by call tracking within the first 3 months.
Don’t see your question answered? Reach out to our digital marketing experts for anything related to leveraging call tracking. We're happy to explain specifics for your unique business.
Get Clear Visibility with Call Tracking
Website call tracking equips you with the data needed to maximize marketing ROI. By connecting conversions across channels, you gain unparalleled insights into the campaigns resonating with customers, allowing you to strategically shift your budget toward what works.
Our tailored call-tracking implementation handles the back-end technicalities so you see key analytics automatically. Reach out to leverage our proprietary software and certified team of experts to start optimizing decisions and boosting phone conversions today.
We make it easy to unlock visibility into the marketing driving calls. Let us show you how website call & form tracking can work for your business. Contact us today to discuss integrating analytics across your digital efforts.