Leveraging TikTok, YouTube, and Roku for Shoppable Video: Walmart's Genius Interactive Holiday Campaign

The holiday season always brings a flurry of heartwarming rom-coms to our screens. This year, Walmart is ingeniouslyblending cozy holiday viewing with gift hunting in their...

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Google Confirms: 3 Proven Ways to Increase Googlebot Crawling

Maximize Your Site’s Crawlability: Insights from Google’s Latest Findings Effective SEO is about more than just keywords and backlinks; it’s also about ensuring your site is...

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Transform Your Marketing with Incrementality Testing and Cross-Channel Tracking

Unlock ROI with incrementality testing and multi-channel insights In today's ever-evolving digital landscape, businesses often struggle to measure true marketing performance. Investing in Google Ads, Facebook...

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Google November 2024 Core Update Rolling Out Now

What Google’s November 2024 Core Update Means for Your Business At Activate Digital Media, we’re always here to help you stay ahead in the rapidly changing...

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What Is User Experience & How Does Design Matter to SEO?

Introduction: What Is User Experience? Put, user experience (UX) is the overall experience that someone has while they use a product, system, or service. It encompasses...

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SEO Is Essential

Why SEO Is Essential For Every Online Business? In today’s world where an online presence can make or break businesses, one tried-and-tested strategy that is imperative...

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HTML Sitemaps

When you start to make your website, it may seem easy to access the pages from a single dropdown menu. However, as you add more pages...

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Google Cracks Down on SEO Tricks: Quality Content Takes the Spotlight

What You Need to Know Google is putting its foot down on low-quality, SEO-manipulated content with a new search update and stricter spam policies. Websites that...

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