Google Ads
The Future is Here: Google's AI-Powered Demand Gen Campaigns
Our digital marketing agency is always on the cutting edge of the latest innovations in online advertising. Recently, Google announced the launch of a new campaign type c...
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Google Analytics
Leveraging Artificial Intelligence in Google Analytics 4 for Actionable Insights
Google Analytics 4 (GA4) uses advanced artificial intelligence and machine learning capabilities to uncover deeper insights from your data. A recent video from the Google...
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Activate Digital Media
The Benefits of Performance Max Campaigns for Advertisers
Performance Max campaigns offer advertisers a powerful way to increase conversions across Search, Display, YouTube, Gmail, Discover, and more. This complements existing k...
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Activate Digital Media
YouTube Culture & Trends 2023
YouTube has released its annual culture and trends report, providing a glimpse into what's driving cultural conversations and connections on the platform. Key themes incl...
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Activate Digital Media
Restrictions of Google's Search Heightened By Reddit Shutdowns
The top brass at Google has supposedly responded to the recent Reddit blackouts by conceding that customers are not pleased with the current search experience. This has b...
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Activate Digital Media
Google Perspectives: Delivering Diverse Opinions through Engaging Social Content Search Filters
Google made available its Perspectives search filter for mobile users. This filter displays content with various perspectives on the query. The Perspectives filter is now...
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Activate Digital Media
Boosting Brand Awareness & Sales through Video Marketing
In the cluttered market place where brands are vying for consumer attention, video marketing is a powerful strategy to amplify brand recognition and accelerate sales. Not...
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Activate Digital Media
Mastering the Digital Frontier: Harness the Power of Search Engine Optimization for Your Business
The Digital Landscape and SEO: An Unmissable Opportunity In a world where digital prowess defines business success, Search Engine Optimization (SEO) is no longer a luxury...
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Activate Digital Media
June 14th Google Search Ranking Algorithm Update & Fluctuations
Early indications suggest another Google search ranking algorithm update might be underway, according to reports from June 14, 2023. An increase in volatility of search r...
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