Restrictions of Google's Search Heightened By Reddit Shutdowns

The top brass at Google has supposedly responded to the recent Reddit blackouts by conceding that customers are not pleased with the current search experience. This has been reported on CNBC.

Recently, Google has been taking measures to refine its search engine results. One of their latest efforts is the implementation of the "Perspectives " feature, which aims to provide users with more in-depth answers.

Google is attempting to improve the quality and scope of the info searchers obtain by bringing to the surface content from different sources, such as videos found on TikTok, YouTube, Reddit, and Quora.

It is uncertain if the latest addition to Google Search has resolved the issues that users have been vocal about.

Google Search and the Result of the Reddit Blackout

In the past, people using Google have added "Reddit" to the end of their searches to locate useful information concerning certain topics.

Recently, the success of this technique was affected by the blackout of many Reddit discussion boards.

As a form of a demonstration against Reddit's choice to begin charging developers to use its data, the moderators of the most well-known forums made their pages inaccessible to the public.

At a company-wide gathering, Prabhakar Raghavan (Google's head of search) and Sundar Pichai (the CEO) acknowledged the issue and other Google executives.

Raghavan acknowledged users' dissatisfaction and underscored the necessity of contenting them, replying to an employee's observation about the negative user reviews caused by too many ads and unrelated results.

According to Pichai, people are looking for more complete answers, thus causing them to include webpages like Reddit in their searches.

He commented that folks are more interested in comprehensive solutions than "blue links".

Google's Method of Enhancing Search

Google has taken a unique approach to increasing the quality of searches. They have employed algorithms and artificial intelligence to give users the most accurate results. This has enabled them to understand user intent better and give quicker, more accurate results.

Google has recently implemented the feature "Perspectives" as part of its attempt to enhance search results.

Raghavan proposed introducing "Perspectives" could provide more efficient results without requiring users to add "Reddit" to their search terms.

Google acknowledges that addressing the search quality issue is not a simple task. Implementing Perspectives or using more Artificial Intelligence does not necessarily provide a solution.

Google has achieved a great deal in the development of generative Artificial Intelligence, including the introduction of Bard, a rival to ChatGPT, and the Search Generative Experience (SGE); nevertheless, the organization's representatives accept that solely relying on AI will not be enough to enhance quality.

What Lies Ahead for Google Search?

Google's Perspectives is just one of the solutions they are exploring to promote real discourse and provide comprehensive answers, but it is not the only one.

CNBC was informed by Google representative Lara Levin that the majority of user requirements are satisfied by Search, and Google is constantly striving to make Search better suited to the changing needs of its users.

Google ensures users can access helpful information from different sources and formats, and the Perspectives filter is one of the features that aid this process.

Many people opine that Google should prioritize enhancing the existing search results, which they say is the cornerstone of the company's success.

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