Unlocking the Power of Meta Lead Ads with Calling: A Game Changer for Businesses

Transforming Digital Advertising with Instant Customer Engagement

In today's fast-paced digital landscape, businesses are always looking for innovative ways to capture leads and convert them into paying customers. Meta Lead Ads with Calling is a game-changing tool that allows businesses to engage with high-intent customers in real-time. By enabling direct calls through Facebook and Instagram ads, brands can foster instant connections, improve lead quality, and optimize conversion rates.

If your business relies on phone calls to close deals, book appointments, or provide consultations, Meta Lead Ads with Calling might be the perfect solution. Let’s dive into how this strategy works and why it’s becoming a go-to approach for businesses across industries.

What are Meta Lead Ads with Calling?

Meta Lead Ads with Calling are designed to encourage phone calls from potential customers during the moment of consideration. Unlike traditional lead forms that collect user information for follow-ups, these ads allow users to connect with your business immediately by clicking a "Call Now" button.

This feature is available in three different formats:

• Call Ads – Drive potential customers to call your business directly from the ad.
• Call Add-ons – Include a “Call Now” option alongside other lead generation strategies on your website.
• Request a Callback – Allow customers to schedule a call at their preferred time, even when your business is closed.

The Power of Call Ads: Why They Work

Meta's research shows that call ads are highly effective in generating leads and reducing costs per acquisition. According to Meta’s internal studies:

• Call ads have a 50% lower cost per qualified lead compared to traffic-based campaigns.
• Businesses using call ads have seen 2X the volume of leads generated.
• Call ads optimize for 60-second calls, ensuring that only high-quality interactions are counted as conversions.

By removing friction and allowing users to act instantly, call ads cater to audiences who prefer direct communication over submitting forms or browsing websites.

Key Use Cases for Meta Call Ads

Businesses across various industries are leveraging Meta Call Ads to improve customer engagement and lead generation. Here are some of the most common applications:

• Maximizing Inbound Calls – Ideal for businesses that rely on phone interactions, such as real estate agencies, law firms, and insurance providers.
• Booking Appointments – Essential for industries like healthcare, beauty services, and automotive dealerships where scheduling is critical.
• Supporting Complex Sales Cycles – Useful for financial services, education, and high-ticket purchases that require in-depth discussions before conversion.
• Engaging Less Digitally Savvy Customers – Helps businesses connect with customers who prefer phone conversations over digital interactions.

Case Studies: Success Stories with Meta Call Ads

American Barber Institute

This barber and beauty school used call ads to enroll new students over the phone. By leveraging this strategy, they reduced their cost per quality lead while increasing the overall lead volume.

UCLA Health

UCLA Health implemented the Request a Callback feature to streamline new patient acquisition. The results were impressive:

• 89% lower cost per lead
• 9X the volume of leads generated compared to traditional website link-click campaigns

Top Business Class (Travel Agency)

This boutique travel agency tested the Call Add-on feature and saw:

• 22% increase in qualified lead volume
• 24% lower cost per incremental qualified lead

How to Set Up Call Ads for Maximum Results

To get the best results with Meta Call Ads, follow these best practices:

• Set the Right Objective
  • Choose the Leads objective in Meta Ads Manager to optimize for high-quality phone calls.
• Optimize for 60-Second Calls
  • Meta now optimizes for 60-second phone calls, delivering a 59% cost reduction compared to traditional link-click optimizations.
• Use a Mixed Lead Ads Strategy
  • Complement call ads with Instant Forms or Messaging Lead Ads to ensure customers can reach you through multiple channels.
• Schedule Call Ads Wisely
  • Run call ads only when your business is available to answer calls.
  • Use the Request a Callback feature to capture leads even when you're offline.
• Leverage Offline Conversion Tracking
  • Attribute calls to specific ad campaigns using offline conversion tracking for better ROI analysis.

Tracking and Measuring Success

Meta provides robust reporting metrics to help businesses track the performance of their call ads:

• Call Confirmation Clicks – Estimated number of users who clicked to call.
• 20-Second Calls – Calls lasting at least 20 seconds.
• 60-Second Calls – Higher-value calls counted as conversions.
• Callback Requests – Number of customers requesting a call.
• Customer Calls Placed – Total number of calls initiated from the ad.

By analyzing these metrics, businesses can fine-tune their campaigns to maximize efficiency and drive better results.

Get the Full Meta Ads Call Strategy Guide

Meta’s latest guide, Lead Ads with Calling, breaks down exactly how businesses can implement these strategies for better ROI. Download the full product sheet to see how to lower costs, increase lead volume, and optimize every call ad.

Download the full guide now for a quick summary of these insights.

Need expert help with your Meta ad strategy? Contact us today to create a high-converting campaign tailored to your business.

We specialize in helping businesses implement high-performing digital marketing campaigns. Whether you’re looking to boost call conversions, reduce lead costs, or create a seamless customer journey, our team guides you every step of the way.