Case Study: The Impact of our Omnichannel Approach
The Challenge
Dryer Vent Wizard of The Woodlands, a dryer vent cleaning franchise, struggled to generate enough leads to sustain their growth.
- Limited Lead Generation: Their existing campaigns weren't producing enough leads to sustain growth.
- Inefficient Ad Spend: Their Google Ads account lacked optimization, leading to wasted budget.
- Lack of Transparency: They didn't have full ownership of their account, hindering insight into campaign performance.
- Low Brand Awareness: Their top-of-the-funnel presence was weak, impacting overall visibility and lead generation potential.
The Solution
We implemented a comprehensive strategy to address Dryer Vent Wizard's challenges.
- Account Ownership: We established a new Google Ads account for Dryer Vent Wizard, granting them full control and visibility.
- Strategic Keyword Targeting: We refined targeting with high-intent keywords for their Google Ads campaigns.
- Transparency and Accountability: We implemented robust call and form tracking to monitor leads and optimize campaigns.
- Landing Page Optimization: We improved their landing page for stronger conversions.
- Brand Awareness Expansion: We launched Meta Ads campaigns featuring engaging video and image creative assets, significantly boosting their reach and building top-of-the-funnel awareness.
The Results
Our targeted advertising campaign delivered impressive results for Dryer Vent Wizard:
300% Increase in Leads
We tripled their monthly lead generation, fueling their business growth.
2:1 Return on Ad Spend (ROAS)
Their investment in advertising yielded significant financial returns.
Enhanced Conversion Rate
We boosted their conversion rate to 29%, ensuring more leads converted into paying customers.
15% Reduction in Cost Per Conversion
We lowered the cost of acquiring each new lead, maximizing their advertising budget.
Expanded Brand Reach
Their social media presence skyrocketed, reaching 70,000 new unique visitors per month.
Retargeting Success
Data attribution revealed a 10% increase in Google Ads conversions directly linked to the retargeting efforts from the Meta Ads campaigns.
Why Tailoring Ads to Google and Meta Matters
Success with Google Ads and Meta Ads depends on understanding the unique nature of each platform and how users interact with them.
Google Ads
- Search Intent: Google users are looking for solutions. Examples of what people search for on Google include "dryer vent cleaning near me," "clogged dryer vent symptoms," or "dryer taking too long to dry."
- Targeted Solutions: Ads should directly address the search query, offering immediate solutions and clear information.
- Informational Content: Detailed landing pages and ad copy build trust, emphasizing safety, efficiency, and the benefits of professional cleaning.
Meta Ads
- Visual Appeal: Video and image ads are crucial for grabbing attention within the social feed.
- Urgent Needs: Users often unexpectedly discover clogged dryer vents or potential fire hazards. Visual ads conveying urgency (ex: lint buildup, potential for fire) catch attention on social feeds and highlight the need for immediate action.
- Social Proof: Testimonials and community engagement can significantly boost conversions.
Strategic Google & Meta Ads for Brand Success
Let's unlock your business potential with targeted Google Ads, strategic Meta Ads, and a multi-platform approach. Like Dryer Vent Wizard, your business has a unique purpose. We'll craft a marketing strategy that drives leads and ROI and empowers you to fulfill your mission.
