What Is Content Marketing & Who Is A Content Writer?
The saying “content is king” is one we hear frequently. The claim is quite old, made back in 1996 by Microsoft founder Bill Gates, but rings true, even today. The most successful marketing strategies rely on high-quality content that provides important, useful, and relevant information. A recent Hubspot survey revealed that 70% of marketers are actively engaging and making investments in content marketing while urging their peers to do the same.
However, the creators behind the content aren’t these marketers. A SmartInsights report shows that 84% of the surveyed B2B marketers were hiring freelancers to take care of their content creation tasks. This suggests that the demand for content writers is very highthese days, making this one of the best and most convenient options to start your freelancing journey with. To make sense of what content writing entails and how you can break into this rapidly growingprofession, check out Content Marketing 101.
What Is The Definition Of Content Marketing?
Content marketing focuses on sharing and distributing relevant information among the target audience, which helps in boosting sales, expertise, services, and brand loyalty. This marketing strategy demonstrates a brand's authority via written or visual content like articles, blog posts, videos, and infographics. As a result, consumers’ trust in the brand is boosted and they’re more likely to seek their services, products, or expertise when needed. Quality content simply consists of thoroughly researched and well-written information that’s capable of standing on its own, even when shared by companies to draw in clients.
If you're keen to break into content marketing, this article can help you figure out if you are the right fit for it. And if you require content writers for upcoming projects, it can give you some helpful hints on how to pick the right one.
What Do Content Writers Do?
Content is, quite simply, information. Web content comes in a wide array of visual and written forms. Written content is a specialty when it comes to Content writers, and they can tackle a wide range of material such as web pages to good old blog posts, press releases, whitepapers, articles, social media posting, and even scripts for videos.
Content should always resonate with the target audience, which includes existing and potential clients, employees, investors, and all other stakeholders. This is why it’s important to have a thorough understanding of the content purpose so that the final result is of the best quality.
Even if the content is unique, informative, and well researched, it will fail to leave its mark if it doesn’t resonate with your target audience.
Take a look at some of these excellent examples of high-quality content, created by Scripted writers:
- Sequel Pro Review and Tutorial, author - Jeremy H
- How to Endorse A Business Check, author - Sydney C
Which Skills Are Needed by Content Writers?
As a content writer, being well-rounded can be very beneficialfor your career in general. But having relevant and specific knowledge of the client’s niche goes a long way and helps you produce great work. However, there’s a general set of skills that can help content writers flourish in their careers, such as:
- A strong grip over grammar fluency, and style.
- Strong research skills.
- Good time management, and the ability to meet deadlines and work under pressure.
- Versatility, flexibility, and improvisation.
- Adequate creative skills that allow you to come up with your own content ideas.
The ability to write well is one of fundamentals of this skill set, but it is not the sole requirement for working as a content writer. Creativity, knowledge, research skills, and fast writing are all important and play a great role in polishing your craft. This list of skills may seem a bit overwhelming, but all that is needed to master them is adequate and consistent practice.
Starting Out as a Content Writer
One of the easiest ways to start out as a content writer is to look for small jobs at freelance marketplaces, freelance job boards, or apply to work for a content writing service.
Content writing services establish business partnerships with organizations requiring creative material, and then offer qualified writers who can create that content for them. You will usually need to fill out an application form in order to start working with a content writing service. They can also ask you to provide work samples or take a writing test. Content writing services mainly play the role of a bridge between writers and clients, so they will reach out when they have a suitable task for you.
Freelance job boards are places where clients usually post about their writing projects, and writers can apply for them – similar to jobs! Writers usually attach a resume, work samples, or fill a form. Sometimes, specialized jobs may require writers to provide details about previously published work, professional experience, or field-related education and qualifications. This can make it a bit challenging for beginners to land a job via freelance job boards.
Freelance marketplaces enable writers to set up their own profiles with hourly rates of their choice. They can apply for jobs posted by clients who can then select them based on their rates, experience, and profile details. The competition tends to be huge in marketplaces like these, which is why it’s essential to ensure that your profile is updated regularly so that you can stay at the top of your game.
There are endless opportunities for gifted content writers. Manyland jobs through ablend of the streams discussed above. What’s important is that you keep polishing your skills, improve your portfolio, and establish a balanced routine where work keeps flowing in steadily.
Finding a Content Writer and Working With Them
If you're on the lookout for a content writer, you can reach out to a content service that can provide you with the right writer based on your requirements. It is advisable to have a general idea about the type of content you require, and what your expectations are. You can also provide an outline of the word limit and other relevant details.
Then browse for content writers that have expertise not just in your field but also in creating the type of material you're searching for.Based on your requirements, your content service provider may also select certain authors for you.
Scripted is a pioneer when it comes to SEO content marketing solutions. We have an experienced and professional team of content writing specialists who can craft SEO-friendly material for all types of businesses and industries. Interested in finding out more? Feel free to book a demo or consultation anytime!