June 14th Google Search Ranking Algorithm Update & Fluctuations

Early indications suggest another Google search ranking algorithm update might be underway, according to reports from June 14, 2023. An increase in volatility of search results and a rise in SEO chatter signal this potential change. However, the chatter is somewhat unusual, with less activity compared to the amount shown by various Google tracking tools.

Several SEOs on Twitter have reported fluctuations in their rankings that are more pronounced than what they usually observe. The update follows on the heels of four previous unconfirmed updates that occurred around June 6th, May 22/23rd, May 17th, and May 10th, with another one in early May. Other signs of an update were also observed in between these dates, but not all were covered due to lack of comprehensive tracking data.

The rank checking tools have been active over the past few days, with some showing an increased spike on June 14th. These tools include RankRanger, Semrush, SERPmetrics, Advanced Web Rankings, Accuranker, Mozcast, Cognitive SEO, Algoroo, and SERPstat.

The SEO community has been buzzing with chatter about these changes. Reports range from significant traffic increases on one day followed by a return to normal levels, to patterns of falling traffic, and some observing a negative impact on their keywords and organic traffic. However, some users have also reported boosts to their main websites, volatile changes affecting inbound traffic quality, and even increases in conversions.

These observations have raised questions about whether a new Google search ranking algorithm update is indeed brewing, or if this volatility is becoming the new norm in the SEO world.

Google's Ranking Monitoring Tools

Let's kick things off this time by focusing on the rank checking tools. They've been quite busy over the past few days, but their activity levels have noticeably surged even more today.

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