Google Ads Control: Why You Need to Own Your Account

Protect Your Google Ads Investment

In digital marketing, Google Ads can be a powerful tool for businesses. However, many business owners unknowingly surrender control of their advertising investment by allowing agencies to create and own their Google Ads accounts. This lack of ownership can lead to a lack of transparency, inflated costs, and limited insights into the true performance of your campaigns. Let's explore why owning your own Google Ads account is essential for your business success.

Why Owning Your Google Ads Account is Crucial

• Full Transparency: When you own your Google Ads account, you have direct access to real-time data on clicks, impressions, costs, and conversions. This ensures you always have complete visibility into your campaign's performance. You'll also be assigned a dedicated Google Ads representative to answer your questions and provide additional support.
• Cost Control: Agency-owned accounts can sometimes involve hidden markups or inflated costs passed on to you. By owning your account, you can see the actual costs associated with your campaigns, including pay-per-click (PPC) charges and any additional fees levied by Google. You'll have a direct line of sight into your billing and can manage your budget effectively.
• Data Ownership: Your Google Ads historical data is a valuable asset. When agencies own your account, they also own this data, making it difficult to switch providers or gain insights from past campaigns. Owning your account ensures you retain complete ownership of your campaign data.
• Flexibility: Owning your account empowers you to make changes, optimize directly, and collaborate with multiple agencies or experts as needed without being locked in. You also gain access to a robust dashboard with various optimization features, allowing you to see how your campaigns are structured and fine-tuned.
• Billing Transparency: With your account, you have complete control over billing. You can set a budget, link your preferred payment card directly to Google Ads, and receive clear, detailed invoices reflecting your actual campaign spend.

The Risks of Agency-Owned Google Ads Accounts

• Limited Visibility: Agencies often provide summary reports, potentially glossing over challenges or underperforming areas of campaigns.
• Inflated Numbers: Some less-than-ethical agencies manipulate their reporting by altering metrics or excluding crucial data to paint a rosier picture.
• Loss of Control: With an agency-owned account, major decisions about campaign structure, budgeting, and targeting ultimately rest in their hands, not yours.
• Difficulty Switching Providers: If you're dissatisfied, leaving an agency that owns your account can be a real challenge, potentially involving rebuilding campaigns from scratch.

Activate Digital Media - Our Perspective on Transparency

At Activate Digital Media, we believe in complete transparency and collaboration. We'll guide you through setting up your Google Ads account or seamlessly transition your existing one into your ownership. We provide comprehensive reporting and analysis, but you'll always maintain full access and understanding of your campaigns through your own Google Ads dashboard.

Take Charge of Your Google Ads Success

Ready to gain full control and unlock the true potential of your Google Ads campaigns? If you don't currently own your account, contact Activate Digital Media for expert guidance in setting one up or transitioning your existing campaigns. Empower your business – prioritize ownership and transparency.

---